Digital products should evolve continuously.
We analyze existing products from a user experience expert perspective, create benchmark analyses, and provide a clear overview of where your product stands in the competitive landscape—and how it can be further developed in the short and long term in terms of UX and digitalization.

Sharing our knowledge and fostering enthusiasm for digital product development is close to our hearts. We enjoy collaborating with students on projects and conducting seminars in the field of user experience. For companies, we offer 1:1 mentoring sessions for team members.

For long-term and successful product development, it is essential to understand the direction a product should evolve toward and the long-term goals behind it.
We develop a UX-driven product vision and accompanying UX guidelines that ensure a consistent and sustainable user experience across all digital touchpoints.

We offer qualitative and quantitative user research to enable informed, user-centered digital product development.
This includes planning user tests, creating research guides, conducting user interviews, and evaluating results. Depending on the project, we select the most suitable UX research methodology.

For the conception of digital products, we rely on established tools such as Figma.
Initial schematic wireframes help us define the basic structure. We quickly move toward detailed wireframes that serve as the foundation for clickable prototypes. Conceptually, we have worked on a wide range of projects—from large, content-rich platforms and digital configurators to media libraries, software interfaces, and AI-powered interfaces.

Complex platforms and extensive digital products require a clear and logical information architecture. We analyze existing structures and recommend optimizations focused on simple and efficient user guidance.

As freelance product designers, we support the creation and further development of design systems. We define elements, components, modules, templates, and their functionality, and develop UX patterns that work consistently across platforms and provide users with confidence and clarity. Through our extensive network of experienced specialists, we can scale UI design capacity as needed.

We develop visual identities, logos, and digital brand experiences that strengthen brand profiles and recognition. Through clear design systems, structured brand logic, and contemporary digital expressions, we create consistent brand experiences across all channels—effective, scalable, and aligned with the needs of modern marketing organizations.

We translate existing brand identities into the digital space and extend brand manuals with clear rules for UI design, interaction, and digital brand management. This includes developing additional components, layout principles, color and typography systems, as well as guidelines for responsive behavior and digital applications. The result is a consistent brand experience across all channels, seamlessly aligned with modern digital products and platforms.

We support mid-sized companies in leveraging digital opportunities strategically and maintaining a sustainable market position. Through strategic consulting, digital roadmaps, and identifying relevant funding opportunities, we help modernize processes, open new customer access points, and secure existing market share. Our approach is pragmatic, business-oriented, and focused on actively expanding digital capabilities.

In ongoing product development, we rely on proven user experience and design thinking methodologies. Together with our clients, we develop ideas, explore solution approaches, and identify the right path forward. Stakeholder requirements, overarching business goals, and the user perspective all find space in our workshops.

To create a holistic customer experience, we analyze the entire user journey—from first interaction to long-term customer retention. Using methods such as customer journey mapping, empathy maps, and service blueprints, we identify pain points and opportunities across all touchpoints. Based on these insights, we develop CX strategies that bring brand values to life and measurably improve the user experience.

We support companies in developing user-centered interfaces for AI-powered applications. In collaborative workshops, we analyze use cases, define AI maturity levels, and assess value for the user experience. Based on this, we design intuitive interaction models that emphasize transparency, trust, and user control. We conceptualize dialog systems, adaptive interfaces, and feedback mechanisms that make complex AI processes understandable and usable, while addressing ethical considerations, explainability, and consistent human–machine communication.

Close collaboration with technical development teams is an essential part of delivering high-quality projects. Over the years, we have built a reliable and highly professional network of frontend, backend, and full-stack developers with whom we regularly realize projects.
In addition, we work closely with in-house development teams or prepare concepts and functional specifications in detail for external development partners.