About us
Digital excellence as UX/UI advisor, hands-on UX & product designer or UX and creative lead — in-house, within your team or as part of an extended team with experienced specialists.
is a freelance UX designer for digital platforms and services, among others for ARD, Telekom and ECB. He combines data-driven methods, design thinking and service blueprints into holistic UX strategies. His focus: accessible, scalable designs with clear system logic along the customer journey.
is a freelance interface designer and digital art director with a focus on visual user interfaces and design systems. He creates digital brand experiences for clients in consumer goods, automotive, healthcare and media. His focus: functional, accessible and internationally deployable design — scalable and consistent.
is an independent UX designer with experience from leading German digital agencies. She creates modular interface concepts for complex SaaS platforms in healthcare, EdTech and mobility. Her focus: data-informed solutions with UX audits, journey mapping and remote testing — accessible and structured.
is a freelance designer and creative director with a focus on visual identities, interactive experiences and digital communication. He works for clients in telecommunications, retail, industry, education and healthcare. His focus: analytical-conceptual design that connects strategy, design and technology.
is a freelance product engineer with a focus on AI-powered backend development and over 15 years of experience with digital platforms and products. He combines technical expertise with product thinking and turns UX/UI concepts into performant software. His focus: pragmatic, scalable results without compromising quality.
A selection of our clients
As independent UX specialists, we have worked with great clients — from hidden champions, SaaS platforms and unicorns to large enterprises, cultural institutions and public broadcasters. Sometimes through or alongside agencies, but we prefer working directly with clients — usually long-term.
StrategyUX & UI DesignPersonal BrandWebsite
#EdTech#DigitalLearning#eLearning#LearningExperience#AIAssistance#UXDesign#ProductDesign
Fork Unstable Media x NormkitProduct StrategyCreative DirectionUI/UX DesignDesign SystemProductionContinuous IntegrationKanban
UX DesignCompany PagesJobsProduct DesignJTBDResearch
Juno x NormkitWebsite AuditUX DesignCustomer Journey MappingInformation ArchitectureContent StrategyPersona DevelopmentWireframingPrototypingAccessibility (WCAG)Workshops
UX DesignGreenTechSolarGreenITJourney MappingProduct ConfiguratorPlatform Concept
WirVsVirusPro bonoAppUX & UI DesignSustainability
UX DesignAppHealthMedTechAccessibility (WCAG)Service DesignEvidence-based DesignCo-Design with Patients
UX DesignStreamingMultiscreenAudio LibraryLive Stream Olympics 2024
Juno x NormkitUX DesignIoTSmart LuggageMobilityLufthansaHardware UXPrototypingService Design
- Allianz
- ARD Online
- BUDNI
- Deutsche Bank
- Deutsche Kinemathek Berlin
- Deutsche Telekom
- Deutsche Welle
- Elbphilharmonie
- fobizz
- Hamburg Airport
- City of Hamburg & Hamburg.de
- Haufe
- Hawesko
- Lufthansa
- LimeSurvey
- McKinsey
- MEQO
- MOIA
- NEXT Conference
- NDR
- news aktuell
- OTTO
- Rimowa / BAG2GO
- Robin Alexander – Political Journalism
- Steinway & Sons Europe
- Saturn & Mediamarkt
- Sunrise Communications
- SWR
- Techniker Krankenkasse
- TUI Cruises
- TV Spielfilm
- VTG
- ZDF
Services – what Normkit stands for
Norm stands for structure: standardized processes, proven UX patterns and technical best practices. Kit stands for the toolkit: modular building blocks that can be flexibly combined into tailored solutions — reliable, efficient and without agency overhead.
Strategy & Research
UX Audit & Usability Analysis
Digital products should be continuously improved. We analyze existing products from the perspective of user experience experts, create benchmark analyses and give you a clear overview of where your product stands in the competitive landscape and how it can evolve in UX and digitalization — both short- and long-term.
UX Strategy & UX Vision
For long-term, successful product development it is essential to know in which direction the product should evolve and which long-term goals are being pursued. We create the vision for your product from a UX perspective along with UX guidelines that ensure a long-term, consistent UX across all digital touchpoints.
UX Research
We offer qualitative and quantitative user research that enables user-centered and informed development of digital products. This includes planning user tests, creating discussion guides, conducting user interviews and subsequent analysis. Depending on the project, we find the right UX research methodology.
Customer Experience (CX)
To develop a holistic customer experience, we look at the entire user journey — from first interaction to long-term loyalty. With methods such as customer journey mapping, empathy maps and service blueprints we identify pain points and opportunities along every touchpoint. On that basis we develop CX strategies that make brand values tangible and measurably improve the user experience.
Concept & Design
UX Architecture & Design
For conceiving digital products we rely on established tools like Figma. Early schematic wireframes help us build the skeleton. We quickly move into detailed wireframes that serve as the basis for a clickable prototype. Conceptually we've seen it all — from content-rich, large platforms to digital configurators, media libraries and software interfaces, all the way to AI (Artificial Intelligence) interfaces.
Content Structure
Complex platforms and comprehensive digital products require a clear, logical information architecture. We analyze the existing structure and recommend adjustments focused on simple, fast user guidance.
Product Design & UI Design
As freelance product designers we support the creation and evolution of design systems. We define elements, components, modules, templates and their functionality. We also develop UX patterns that work holistically across a platform and give users confidence. We work in a large network of experienced specialists and can bring in additional UI designers as needed.
Branding & Digital Identity
Digital Branding
We develop visual identities, logos and digital brand expressions that strengthen brand profile and recognition. Through clear designs, systematic brand logic and contemporary digital expressions we create consistent brand experiences across all channels — impactful, scalable and reliably compatible with the requirements of modern marketing organizations.
Brand to Digital
We translate existing brand identities into the digital realm and extend design manuals with clear rules for UI design, interaction and digital brand management. We develop additional components, layout principles, color and typography systems as well as guidelines for responsive behavior and digital applications. This makes brands consistently tangible — across all channels and reliably compatible with modern digital products and platforms.
AI & Digital Transformation
AI Interfaces
We support companies in developing user-centered interfaces for AI-powered applications. In joint workshops we analyze use cases, define the AI maturity level and evaluate the value for user experience. On this basis we create intuitive interaction models that put transparency, trust and control at the center. We design dialog systems, adaptive interfaces and feedback mechanisms that make complex AI processes understandable and operable for users. In doing so, we consider ethical questions, explainability and consistent communication between humans and machines.
SMEs & Mid-market
We help mid-sized companies seize digital opportunities and sustainably hold their ground in the market. Through strategic consulting, digital roadmaps and the identification of relevant funding programs, we help modernize processes, unlock new customer channels and safeguard existing market share. Our approach: pragmatic, business-oriented and designed not just to keep up digitally but to actively extend your lead.
Workshops, Mentoring & Development
UX Workshops
In ongoing product development we like to draw on proven user experience and design thinking methodologies. Together with our clients we develop ideas, explore solution approaches and find the right path. Stakeholder requirements, overall business goals and the user perspective all have a place with us.
UX Mentoring
Passing on our knowledge and sparking a passion for digital product development is close to our heart. We enjoy working on projects with students and teach seminars in user experience. For companies we offer 1-on-1 mentoring sessions with team members.
Development
Close collaboration with technical development is an essential part of high-quality project delivery for us. Over the years we have built a reliable, highly professional network of frontend, backend and full-stack developers with whom we like to realize projects. We also work with companies' in-house development teams, or prepare concepts and functional specifications in detail for external development.
How we work
Analysis and clear planning
We analyze the status quo. Where do you currently stand with your digital solutions, and how does the competition compare? We identify short- and long-term development potential and explore together how to unlock it.
Modern AI workflows
Modern AI methodologies are fully integrated into our design and research workflow. We use them as a companion during exploration — to test hypotheses faster, play through more variants, and accelerate research, concepting and prototyping. Design and strategic decisions remain in experienced, human hands.
Concept & implementation
We optimize existing products and design new SaaS solutions, websites and apps. From smartwatch to TV interface, we consider all screen sizes and their specific use cases along the customer journey.
Continuous evolution
We value long-term collaboration with our clients. It is essential to know when your product is successful and which parts of the customer journey will be digitized next. Digital products live and continuously evolve.
Network of experienced digital specialists
Our processes are transparent, direct and effective. Depending on the project and requirements, we work with experienced digital specialists from our network. This keeps us flexible and lets us put together the best team for your project.
Frequently asked questions
Are you an agency and what does Co-Op Studio mean?
No, we are not a traditional agency. We are a small network of experienced digital specialists who collaborate flexibly depending on project requirements — hence „co-op Studio", from „Cooperation". This brings many advantages: fast, flexible execution, no organizational or agency overhead, and a personal, direct line to the people who actually deliver the project.
Where are you located and can we meet in person?
Of course. Our offices are located in Hamburg-Ottensen and in the city center of Freiburg — ideally situated near Basel, Stuttgart and Zurich.
How quickly can you start a project?
Very quickly. We can usually start within a few days and schedule a kickoff — remotely or on-site in Hamburg or in southwestern Germany and Switzerland. We typically respond to project inquiries by email within 24 hours.
Who implements the project and who is the point of contact?
We do — there is no rotating project team. We are your direct point of contact throughout the entire project. If we bring in partners from our specialist network, we communicate this openly. We are equally upfront when we believe we are not the right fit for a job.
What does a typical project look like?
It is important to us to understand what drives you and what problems need to be solved with the digital product — whether website, app or service. We start with a kickoff workshop where we develop a shared understanding of the brief: requirements, expectations, goals and the modus operandi — including the tools for collaboration (e.g. Confluence, Slack). From initial strategy and brand consulting through concept development to design and implementation, we cover the entire process.
How does a collaboration with Normkit work and what does it cost?
We systematically analyze your existing digital offerings and deliver concrete recommendations for action.
- Kick-off workshop & touchpoint analysis
- Experience concept with quick wins and long-term optimization strategies
- Results documentation & final presentation
Investment: €5,000–10,000 · Duration: a few weeks
For anyone who wants to develop a new digital offering — from concept to clickable prototype.
- Kick-off workshop, touchpoint analysis & experience concept
- Concept vision, visualization & vision prototype
- Feedback loop, handover with documentation & final presentation
Investment: €10,000–20,000 · Duration: several weeks
Afterwards, implementation can begin directly based on the developed vision — turning the prototype into a finished digital product.
What options are there for smaller companies?
With modern CMS platforms like Wix, Webflow or Kirby and AI-powered development, the technical foundation can be significantly streamlined — without compromising on results. We can deliver implementations with any of these systems and have many approaches to tailor a digital project precisely to smaller companies while maintaining a professional outcome.
What areas do you specialize in?
We are broadly positioned: from clients in the cultural and museum sector to large platforms, portals and shops, to specialized startups in EdTech and measurement technology. Our projects include digital projects with media companies, healthcare, city portals, GreenTech / solar, SaaS applications. In addition, we have proven expertise in digital accessibility and the design of AI solutions.
Do you support pro bono projects?
Yes — we are always open to exciting pro bono projects. For example, we contributed to the German government's #WirVsVirus campaign. If you have an interesting initiative, a non-profit endeavor or a project with social impact, feel free to get in touch. We evaluate each inquiry individually.